Privacy Policy

This Privacy Policy explains in detail how Page Speed Group collects, uses, and discloses your personal data. It also outlines the choices you have regarding your personal data. Please read this Privacy Policy carefully before submitting any personal data to us.


1. GENERAL INFORMATION

1.1 About the Privacy Policy - This Page Speed Group Privacy Policy (the “Privacy Policy”) governs the processing of personal data collected from individual users (“you” and “your”) through the website https://pagespeedgroup.com, related software, and services (collectively, “Page Speed Group”). This Privacy Policy does not cover third-party websites, applications, software, or services that may integrate with Page Speed Group or any other third-party products or services.

1.2 Data Controller - Page Speed Group is owned and operated by Brand New Force, LLC, a company registered in the United States (“we,” “us,” and “our”).

1.3 Minors - Page Speed Group is not intended for use by individuals under the age of 18. We do not knowingly collect personal data from minors. If you are a parent or legal guardian and become aware that a minor has provided us with their personal data, please contact us immediately, and we will take steps to remove such data from our systems.

1.4 Term and Termination - This Privacy Policy takes effect on the date indicated at the top of the document and remains in force until terminated or updated by us.

1.5 Amendments - We may update this Privacy Policy from time to time to reflect changes in Page Speed Group, applicable laws, regulations, or industry standards. When we make changes, we will post the updated Privacy Policy on this page and, if we have your email address, notify you of the updates. We encourage you to review this Privacy Policy periodically to stay informed. For significant changes or where required by law, we may seek your consent.


2. WHAT DATA DO WE COLLECT?

This section explains in detail what personal data we collect from you, the purposes for which we use it, the technical data collected automatically when you use Page Speed Group, and how we communicate with you.

2.1 Sources of Personal Data - We obtain your personal data from the following categories of sources:

• Directly from you: For example, when you sign up for an account or contact us.
• Directly or indirectly through your activity: When you use Page Speed Group, we automatically collect technical information about your usage.
• From third parties: We may receive information about you from third parties (e.g., payment processors) who have a legal basis for sharing your data with us.

2.2 Collection of Personal Data - We adhere to data minimization principles, meaning we collect only the personal data necessary for your use of Page Speed Group. We use your personal data for specific, legitimate purposes outlined in this Privacy Policy, such as providing access to our services, processing orders, improving our platform, responding to inquiries, and pursuing our legitimate business interests. Below is an overview of the types of personal data we collect, the purposes for which we use it, and the legal bases for processing:

• Your Account: When you register, we collect your name, email address, company name, and website URL. This data is used to create and maintain your account, provide access to Page Speed Group, contact you when necessary, and maintain business records. Legal bases: performance of a contract and legitimate interests (e.g., operating and improving Page Speed Group). This data is stored until you delete your account.
• Payments: When you make a payment, our third-party payment processor (e.g., Stripe) collects your name, address, and payment details. We only receive partial payment information (e.g., location, last four digits of your card, email, and name). This data is used to process payments and maintain accounting records. Legal bases: performance of a contract and legitimate interests (e.g., business administration). Payment data is stored as required by law.
• Enquiries: When you contact us, we collect your name, email address, and any information you include in your message. This data is used to respond to your inquiries. Legal bases: legitimate interests (e.g., promoting Page Speed Group) and your consent (for optional data). This data is stored until you stop communicating with us.
• Reviews: When you submit a review, we collect your name, website URL, company name, and any additional information you provide. This data is used to feature reviews, improve, and promote Page Speed Group. Legal bases: legitimate interests (e.g., growing our business) and your consent (for optional data). This data is stored until you request its removal.
• Location and Cookies: When you browse Page Speed Group, we or our third-party analytics providers collect your approximate location and cookie-related data. This data is used to analyze usage, prevent fraud, and ensure platform security. For more details, see our Cookie Policy. Legal bases: legitimate interests (e.g., analyzing and protecting Page Speed Group) and your consent. This data is stored as long as necessary for analytics or until you withdraw consent.

2.3 Sensitive Data - We do not collect or use sensitive data (e.g., health, religious beliefs, political opinions, racial origins, or sexual orientation) unless you voluntarily provide it.

2.4 Refusal to Provide Personal Data - If you refuse to provide required personal data, we may not be able to fulfill your requests or provide full access to Page Speed Group. If you believe we collect excessive or unnecessary data, please contact us.

2.5 Collection of Analytics Data - When you use Page Speed Group, our analytics providers (e.g., Google Analytics, Hotjar) may collect technical data, including:

• Your activity on Page Speed Group (e.g., pages visited, time spent, clicks, scroll depth);
• Referral URLs;
• Browser type and version;
• Operating system;
• Device details;
• Order information; and
• Other online behavior.

2.6 Purposes of Analytics Data - We use analytics data to:

• Analyze user demographics and engagement;
• Improve our content and services;
• Develop new products and services; and
• Investigate and prevent security issues.

Most analytics data is non-personal, but when it includes personal data (e.g., IP addresses), we rely on legitimate interests (e.g., improving Page Speed Group).

2.7 Your Feedback - If you contact us, we may keep records of your questions, complaints, recommendations, or compliments, along with our responses. Where possible, we will de-identify this data.

2.8 Aggregated and De-Identified Data - If non-personal data is combined with personal data in a way that identifies you, we treat it as personal data. If data is aggregated or de-identified so it cannot be linked to you, it is no longer considered personal data and may be used for any legitimate purpose.

2.9 Newsletters - If you opt-in to our newsletter or sign up for a paid service, we may send you updates about new services, features, and special offers. Legal basis: your consent. You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us directly.

2.10 Transactional Notices - We may send you important service-related messages (e.g., technical or administrative emails) when necessary. These messages are not promotional and cannot be opted out of.


3. HOW LONG DO WE STORE YOUR DATA?

This section explains how long we retain your data in our systems and how we handle its deletion.

3.1 Storage of Personal Data - We and our data processors store your personal data only for as long as it is necessary to fulfill the purposes outlined in this Privacy Policy or until you request its update or deletion, whichever occurs first. For specific retention periods for each type of personal data, please refer to Section 2.2. Once your personal data is no longer needed for its intended purposes and there is no other legal basis for retaining it, we will securely delete it from our systems. We do not retain personal data longer than strictly necessary.

3.2 Storage of Non-Personal Data - We retain non-personal data for as long as necessary to achieve the purposes described in this Privacy Policy. This may include retaining non-personal data to:

• Analyze our activities;
• Fulfill contractual obligations;
• Pursue legitimate business interests;
• Conduct audits;
• Comply with legal obligations;
• Resolve disputes; and
• Enforce our agreements.

3.3 Storage as Required by Law - In rare cases where we are legally required to retain your personal data for a specific period (e.g., for accounting records), we will store it for the duration mandated by applicable law. Once the retention period expires, we will promptly and securely delete the data.


4. HOW DO WE DISCLOSE YOUR DATA?

This section provides information about third parties that may have access to your personal data.

4.1 Disclosure to Data Processors - We treat your personal data with strict confidentiality. However, when necessary for the purposes outlined in this Privacy Policy, we may disclose your personal data to third-party service providers (data processors) who assist us in delivering our services. These include entities providing technical support, hosting, payment processing, and email distribution services. We do not sell your personal data to third parties and have no intention of doing so in the future. Disclosure of your personal data is limited to situations where it is required for:

• Ensuring the proper operation of Page Speed Group;
• Responding to your inquiries;
• Delivering your orders;
• Pursuing our legitimate business interests;
• Enforcing our rights, preventing fraud, and ensuring security;
• Fulfilling our contractual obligations;
• Complying with law enforcement requests; or
• When you provide prior consent for such disclosure.

4.2 List of Data Processors - We carefully select our data processors to ensure they provide an adequate level of data protection consistent with this Privacy Policy and applicable data protection laws. The data processors that may have access to your personal data include:

• Hosting and cloud storage providers: DigitalOcean (United States) and Hetzner (Germany);
• Analytics providers: Google Analytics and Hotjar (United States);
• Newsletter providers: Mailchimp and Klaviyo (United States);
• Marketing providers: Facebook and Google (United States);
• Payment processor: Stripe (United States);
• Online course platform: Podia (United States);
• Form provider: Typeform (Spain); and
• Independent contractors and consultants.

4.3 International Transfers - Some of our data processors may be located outside your country of residence. For example, if you reside in the European Economic Area (EEA) or the UK, your personal data may be transferred outside these regions. In such cases, we ensure that the recipient country provides an adequate level of data protection or that we have appropriate safeguards in place (e.g., data processing agreements based on standard contractual clauses).

4.4 Disclosure of Non-Personal Data - Non-personal data, which does not identify you as an individual, may be shared with third parties for various purposes, such as business development, research, improving Page Speed Group, responding to lawful requests from public authorities, or developing new products and services.

4.5 Legal Requests - If required by a public authority, we may disclose user information to the extent necessary for pursuing public interest objectives, such as national security or law enforcement.


5. HOW DO WE PROTECT YOUR DATA?

This section explains the measures we take to protect your data from breaches.

5.1 Security Measures - We implement technical and organizational security measures to protect your personal data from loss, misuse, unauthorized access, and disclosure. These measures include:

• Secure authentication methods;
• Protected networks;
• Strong password policies;
• Limited access to personal data by authorized staff;
• Anonymization of data where possible; and
• Careful selection of data processors.

5.2 Security Breaches - While we take every reasonable step to protect your personal data, we cannot guarantee absolute security due to the inherent risks of communication technologies and the internet. We are not liable for unlawful destruction, loss, use, copying, modification, leakage, or falsification of your personal data caused by circumstances beyond our control. In the event of a serious breach, we will take reasonable steps to mitigate the impact as required by law. Our liability for any security breach will be limited to the maximum extent permitted by applicable law.


6. HOW CAN YOU MANAGE YOUR PERSONAL DATA?

This section provides detailed information about your rights regarding your personal data and how to exercise them.

6.1 Your Rights - You have the right to control how we process your personal data. Subject to any legal exemptions, you are entitled to the following rights:

• Right of access: Request a copy of your personal data stored in our systems and a list of the purposes for which it is processed.
• Right to rectification: Request correction of inaccurate personal data we hold about you.
• Right to erasure (‘right to be forgotten’): Request deletion of your personal data from our systems.
• Right to restriction: Request that we limit the processing of your personal data.
• Right to data portability: Request a copy of your personal data in a structured, commonly used, and machine-readable format, and transfer it to another data controller.
• Right to object: Request that we stop processing your personal data.
• Right to withdraw consent: Withdraw any consent you have previously provided for processing your personal data.
• Right to complain: Submit a complaint regarding our handling of your personal data.

6.2 Exercising Your Rights - To exercise any of your rights, please contact us using the details provided at the end of this Privacy Policy. Clearly explain your request, and we may ask for identifying information to verify your identity. We will respond to your request within a reasonable timeframe, and no later than 30 days.

6.3 Complaints - If you have concerns about how we handle your personal data, please contact us first. We will investigate your complaint and respond as soon as possible, and no later than 2 weeks. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.


7. CONTACT

If you have any questions about this Privacy Policy, your rights, or our data protection practices, please contact us using the following details:

Email: support@pagespeedgroup.com
Postal Address: One Click Capital, LLC, 32 N Gould St., Sheridan, WY 82801, USA